An examination of innovative consumers’ playfulness on...

Journal of Consumer Marketing 2017 / 05 Vol. 34; Iss. 3

An examination of innovative consumers’ playfulness on their pre-ordering behavior

Byun, Kyung-Ah, Dass, Mayukh, Kumar, Piyush, Kim, Junghwan
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Volume:
34
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-01-2016-1684
Date:
May, 2017
File:
PDF, 555 KB
english, 2017
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