Social presence and customer brand engagement on Facebook...

Journal of Product & Brand Management 2017 / 05 Vol. 26; Iss. 3

Social presence and customer brand engagement on Facebook brand pages

Pongpaew, Wimmala, Speece, Mark, Tiangsoongnern, Leela
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Volume:
26
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-08-2015-0956
Date:
May, 2017
File:
PDF, 750 KB
english, 2017
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