The role of humor usage on creativity, trust and...

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Industrial Marketing Management 2017 / 4

The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad

Lussier, Bruno, Grégoire, Yany, Vachon, Marc-Antoine
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2017.03.012
Date:
April, 2017
File:
PDF, 681 KB
english, 2017
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