The impact of the motivation for status on consumers'...

Journal of Consumer Marketing 2017 / 06 Vol. 34; Iss. 4

The impact of the motivation for status on consumers' perceptions of retailer sustainability: the moderating impact of collectivism and materialism

Tascioglu, Mertcan, Eastman, Jacqueline Kilsheimer, IYER, RAJESH
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Volume:
34
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-03-2015-1351
Date:
June, 2017
File:
PDF, 493 KB
english, 2017
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