Crossing the border: changes in self and brands

Journal of Consumer Marketing 2017 / 06 Vol. 34; Iss. 4

Crossing the border: changes in self and brands

Guzman, Francisco, Paswan, Audhesh K, Fabrize, Robert O.
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Volume:
34
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-07-2015-1483
Date:
June, 2017
File:
PDF, 557 KB
english, 2017
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