Generating leads with sequential persuasion: Should sales...

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Journal of Personal Selling and Sales Management 2017 / 04

Generating leads with sequential persuasion: Should sales influence tactics be consistent or complementary?

Pöyry, Essi, Parvinen, Petri, McFarland, Richard G.
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Language:
english
Journal:
Journal of Personal Selling & Sales Management
DOI:
10.1080/08853134.2016.1275973
Date:
April, 2017
File:
PDF, 325 KB
english, 2017
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