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Industrial Marketing Management 2017 / 6

Is perceived value more than value for money in professional business services?

Arslanagic-Kalajdzic, Maja, Zabkar, Vesna
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2017.05.005
Date:
June, 2017
File:
PDF, 471 KB
english, 2017
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