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When perceived ability to influence plays a role: brand co-creation in web 2.0
Kennedy, Eric, Guzman, Francisco, Taylor, DavidLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-04-2016-1137
Date:
June, 2017
File:
PDF, 599 KB
english, 2017