Mass Media Advertising in a Developing Country

International Journal of Advertising 1983 / 10 Vol. 2; Iss. 4

Mass Media Advertising in a Developing Country

Amine, Lyn S., Cavusgil, S. Tamer
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Volume:
2
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1983.11104985
Date:
October, 1983
File:
PDF, 988 KB
english, 1983
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