Volume 2; Issue 4

1

Mass Media Advertising in a Developing Country

Year:
1983
Language:
english
File:
PDF, 988 KB
english, 1983
2

Forecasting Advertising Expenditure

Year:
1983
Language:
english
File:
PDF, 929 KB
english, 1983
3

Advertising's Sales Effect Can Be Measured and Evaluated Very Well

Year:
1983
Language:
english
File:
PDF, 819 KB
english, 1983
4

About the authors

Year:
1983
Language:
english
File:
PDF, 268 KB
english, 1983
5

Advertising Taxation Is Here to Stay—and Fight

Year:
1983
Language:
english
File:
PDF, 753 KB
english, 1983
6

Index

Year:
1983
Language:
english
File:
PDF, 220 KB
english, 1983
7

Theory and the Evaluation of Advertising

Year:
1983
Language:
english
File:
PDF, 819 KB
english, 1983
8

Research Quality

Year:
1983
Language:
english
File:
PDF, 684 KB
english, 1983
9

Book Reviews

Year:
1983
Language:
english
File:
PDF, 404 KB
english, 1983
10

Retailer Advertising and Retail Competition in the UK

Year:
1983
Language:
english
File:
PDF, 867 KB
english, 1983
11

Notes for Contributors

Year:
1983
Language:
english
File:
PDF, 222 KB
english, 1983
12

Theory and the Evaluation of Advertising

Year:
1983
File:
PDF, 819 KB
1983