A comparison of brand equity strength across consumer...

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A comparison of brand equity strength across consumer segments and markets

Stocchi, Lara, Fuller, Rachel, Christodoulides, George
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-06-2016-1220
Date:
June, 2017
File:
PDF, 639 KB
english, 2017
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