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The contribution of a brand spokesperson’s voice to consumer-based brand equity
Zoghaib, Alice, Christodoulides, George, Pappu, RaviLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-06-2016-1230
Date:
June, 2017
File:
PDF, 481 KB
english, 2017