Defining, measuring and managing brand equity

Journal of Product & Brand Management 2017 / 06

Defining, measuring and managing brand equity

Pappu, Ravi, Christodoulides, George, Veloutsou, Cleopatra
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-06-2017-1485
Date:
June, 2017
File:
PDF, 256 KB
english, 2017
Conversion to is in progress
Conversion to is failed