Consumer evaluations of trend imitation: brand equity,...

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Journal of Product & Brand Management 2017 / 06

Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference

Vogel, Areti T., Watchravesringkan, Kittichai, Christodoulides, George, Pappu, Ravi
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-07-2016-1257
Date:
June, 2017
File:
PDF, 546 KB
english, 2017
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