Evaluation effects of bundle size and price presentation

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Journal of Consumer Marketing 2017 / 07

Evaluation effects of bundle size and price presentation

Engeset, Marit Gundersen, Opstad, Birger, Norberg, Patricia
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-02-2015-1320
Date:
July, 2017
File:
PDF, 645 KB
english, 2017
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