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When is it necessary to localise product packaging?
Khan, Huda, Lockshin, Larry, Lee, Richard, Corsi, Armando, Norberg, PatriciaLanguage:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-06-2016-1846
Date:
July, 2017
File:
PDF, 469 KB
english, 2017