Global products marketing strategy of two European MNCs in...

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Journal of Product & Brand Management 2017 / 08

Global products marketing strategy of two European MNCs in Vietnam

Wafler, Beat Hans, Badir, Yuosre F., Veloutsou, Cleopatra
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-04-2016-1144
Date:
August, 2017
File:
PDF, 680 KB
english, 2017
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