The effects of smileys on receivers’ emotions

Journal of Consumer Marketing 2017 / 08

The effects of smileys on receivers’ emotions

Lohmann, Katja, Pyka, Sebastian Stefan, Zanger, Cornelia, Norberg, Patricia, Fortin, David
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-02-2017-2120
Date:
August, 2017
File:
PDF, 642 KB
english, 2017
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