Do you want to talk about it? When word of mouth alleviates...

Psychology and Marketing 2017 / 09 Vol. 34; Iss. 9

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat

Thomas, Veronica L., Saenger, Christina, Bock, Dora E.
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21030
Date:
September, 2017
File:
PDF, 342 KB
english, 2017
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