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Volume 34; Issue 9
Main
Psychology and Marketing
Volume 34; Issue 9
Psychology and Marketing
Volume 34; Issue 9
1
Rewards that undermine customer loyalty? A motivational approach to loyalty programs
Kim, Kyongseok
,
Ahn, Sun Joo Grace
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 815 KB
Your tags:
english, 2017
2
Rewarding customers who keep a product: How reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
,
Gäthke, Jana
,
Hübner, Alexander
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 351 KB
Your tags:
english, 2017
3
Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
Thomas, Veronica L.
,
Vinuales, Gema
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 261 KB
Your tags:
english, 2017
4
Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
,
Saenger, Christina
,
Bock, Dora E.
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 342 KB
Your tags:
english, 2017
5
Branding with the in-out effect: The impact of consonantal articulation on brand evaluation
Godinho, Sandra
,
V. Garrido, Margarida
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 393 KB
Your tags:
english, 2017
6
The influence of thematic product displays on consumers: An elaboration-based account
Lam, Shun Yin
,
Ho-ying Fu, Jeanne
,
Li, Dongmei
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 3.31 MB
Your tags:
english, 2017
7
Issue Information
Journal:
Psychology and Marketing
Year:
2017
Language:
english
File:
PDF, 80 KB
Your tags:
english, 2017
1
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