Modeling Consumer Responses to a Vignette Television...

Services Marketing Quarterly 2017 / 01 Vol. 38; Iss. 1

Modeling Consumer Responses to a Vignette Television Commercial Drama for a Vacation Resort

Miller, Darryl W., Stoica, Michael, Kilic, Ozcan
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Volume:
38
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2017.1271195
Date:
January, 2017
File:
PDF, 652 KB
english, 2017
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