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Volume 38; Issue 1
Main
Services Marketing Quarterly
Volume 38; Issue 1
Services Marketing Quarterly
Volume 38; Issue 1
1
Comparing Alternative Service Quality Scales: An Investigation Using Confirmatory Factor Analysis in a Health Care Setting
Cengiz, Hakan
,
Fidan, Yahya
Journal:
Services Marketing Quarterly
Year:
2017
Language:
english
File:
PDF, 714 KB
Your tags:
english, 2017
2
Validating the Effects of Brand Quality on Attitude and Purchase Intention in Service–Product Alliances
Norman, Andrew T.
Journal:
Services Marketing Quarterly
Year:
2017
Language:
english
File:
PDF, 512 KB
Your tags:
english, 2017
3
The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study
Burman, Bidisha
,
Albinsson, Pia A.
,
Hyatt, Eva
,
Robles, Brittany
Journal:
Services Marketing Quarterly
Year:
2017
Language:
english
File:
PDF, 633 KB
Your tags:
english, 2017
4
Consumer Acceptance of Cloud Computing
Bachleda, Catherine
,
Ouaaziz, Sanaa Ait
Journal:
Services Marketing Quarterly
Year:
2017
Language:
english
File:
PDF, 572 KB
Your tags:
english, 2017
5
Modeling Consumer Responses to a Vignette Television Commercial Drama for a Vacation Resort
Miller, Darryl W.
,
Stoica, Michael
,
Kilic, Ozcan
Journal:
Services Marketing Quarterly
Year:
2017
Language:
english
File:
PDF, 652 KB
Your tags:
english, 2017
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