Mind the gap: A process model for diagnosing barriers to...

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Industrial Marketing Management 2017 / 8

Mind the gap: A process model for diagnosing barriers to key account management implementation

Leischnig, Alexander, Ivens, Björn S., Niersbach, Barbara, Pardo, Catherine
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2017.07.008
Date:
August, 2017
File:
PDF, 343 KB
english, 2017
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