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Journal of Product & Brand Management 2017 / 10

Detangling consumer attitudes to better explain co-branding success

Ho, Han-Chiang, Lado, Nora, Rivera-Torres, Pilar, Guzman, Francisco
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-11-2015-1039
Date:
October, 2017
File:
PDF, 637 KB
english, 2017
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