Corporate branding and rebranding: an institutional logics...

  • Main
  • 2017 / 12
  • Corporate branding and rebranding: an institutional logics...
Journal of Product & Brand Management 2017 / 12

Corporate branding and rebranding: an institutional logics perspective

Stuart, Helen, Balmer, John
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-05-2016-1198
Date:
December, 2017
File:
PDF, 335 KB
english, 2017
Conversion to is in progress
Conversion to is failed