An eye tracking study of minimally branded products:...

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Journal of Product & Brand Management 2018 / 01

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

Mundel, Juan, Mundel, Juan, Huddleston, Patricia, Behe, Bridget, Sage, Lynnell, Latona, Caroline, Guzman, Francisco
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-07-2016-1282
Date:
January, 2018
File:
PDF, 443 KB
english, 2018
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