Brand loyalty: Exploring self-brand connection and brand...

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Brand loyalty: Exploring self-brand connection and brand experience

Kruger, Liezl-Marie, Guzman, Francisco
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-07-2016-1281
Date:
January, 2018
File:
PDF, 481 KB
english, 2018
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