Asymmetric cognitive, emotional and behavioural effects of...

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  • Asymmetric cognitive, emotional and behavioural effects of...

Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity

Liu, Xian, Lischka, Helena Maria, Kenning, Peter, Veloutsou, Cleopatra
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-11-2016-1351
Date:
January, 2018
File:
PDF, 885 KB
english, 2018
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