Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity
Liu, Xian, Lischka, Helena Maria, Kenning, Peter, Veloutsou, CleopatraLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-11-2016-1351
Date:
January, 2018
File:
PDF, 885 KB
english, 2018