Enhancing product innovation performance in a dysfunctional...

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Industrial Marketing Management 2018 / 2

Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets

Liu, Weiping, Atuahene-Gima, Kwaku
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2018.01.006
Date:
February, 2018
File:
PDF, 514 KB
english, 2018
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