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Industrial Marketing Management 2018 / 2

The contingency value of the partner firm's customer assets in a business-to-business relationship

Oh, Yoojin, Lee, Jongkuk, Kim, Namwoon
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2018.01.020
Date:
February, 2018
File:
PDF, 599 KB
english, 2018
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