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When signal swamps substance: the effects of multi-unit discount’s positive and negative cues on sales
DelVecchio, Devon, Heath, Timothy B., Chauvin, MaxVolume:
26
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-06-2016-1207
Date:
November, 2017
File:
PDF, 273 KB
english, 2017