The evolving role of trade fairs in business: A systematic...

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Industrial Marketing Management 2018 / 2

The evolving role of trade fairs in business: A systematic literature review and a research agenda

Sarmento, Maria, Simões, Cláudia
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2018.02.006
Date:
February, 2018
File:
PDF, 523 KB
english, 2018
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