Nocebo effects from negative product information: when...

Journal of Consumer Marketing 2018 / 01 Vol. 35; Iss. 1

Nocebo effects from negative product information: when information hurts, paying money could heal

Mukherjee, Sumitava, Sahay, Arvind
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Volume:
35
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-11-2015-1609
Date:
January, 2018
File:
PDF, 183 KB
english, 2018
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