Book Review: Neuromarketing: Exploring the Brain of the ConsumerNeuromarketing: Exploring the Brain of the ConsumerZurawickiLéon Springer, 2010 273 pp, hard cover £90 ISBN 978-3-540-77828-8
Richard, Marie-Odile, Laroche, MichelVolume:
53
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/IJMR-53-2-287-288
Date:
March, 2011
File:
PDF, 63 KB
english, 2011