Volume 53; Issue 2

1

Gender Effects in Advertising

Year:
2011
Language:
english
File:
PDF, 532 KB
english, 2011
4

Latent Class Analysis for Marketing Scale Development

Year:
2011
Language:
english
File:
PDF, 180 KB
english, 2011
5

Behavioural Economics and Qualitative Research – A Marriage Made in Heaven?

Year:
2011
Language:
english
File:
PDF, 126 KB
english, 2011
6

Editorial

Year:
2011
Language:
english
File:
PDF, 114 KB
english, 2011