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Determinants and Effects of Cultural Context: A Review, Conceptual Model, and Propositions
Manrai, Lalita A., Manrai, Ajay K., Lascu, Dana, Friedeborn, StefanieLanguage:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2018.1449599
Date:
April, 2018
File:
PDF, 661 KB
english, 2018