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Brand management and the world of the Arts: collaboration, co-operation, co-creation, and inspiration
Baumgarth, Carsten, Veloutsou, CleopatraLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-03-2018-1772
Date:
April, 2018
File:
PDF, 808 KB
english, 2018