When art meets mall: Impact on shopper responses

When art meets mall: Impact on shopper responses

Vukadin, Ana, Wongkitrungrueng, Apiradee, Assarut, Nuttapol, Baumgarth, Carsten, Baumgarth, Carsten
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Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-01-2017-1406
Date:
April, 2018
File:
PDF, 665 KB
english, 2018
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