Making inconsistent worlds: a conceptual framework for...

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Journal of Consumer Marketing 2018 / 04

Making inconsistent worlds: a conceptual framework for co-competition

Hiler, Jacob L., Cook, Laurel, Northington, William Magnus, Norberg, Patricia
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-10-2016-1984
Date:
April, 2018
File:
PDF, 474 KB
english, 2018
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