Incorporating user costs in preference models for service...

Marketing Letters 1991 / 08 Vol. 2; Iss. 3

Incorporating user costs in preference models for service alternatives

David A. Gautschi, Darius J. Sabavala
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Volume:
2
Language:
english
Pages:
11
DOI:
10.1007/bf02404078
Date:
August, 1991
File:
PDF, 858 KB
english, 1991
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