Antecedents to consumer’s showrooming behaviour: an...

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Journal of Consumer Marketing 2018 / 04

Antecedents to consumer’s showrooming behaviour: an integrated TAM-TPB framework

Arora, Sourabh, Sahney, Sangeeta, Norberg, Patricia
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-07-2016-1885
Date:
April, 2018
File:
PDF, 523 KB
english, 2018
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