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Industrial Marketing Management 2018 / 5

Global marketing in business-to-business contexts: Challenges, developments, and opportunities

Leonidou, Constantinos N., Hultman, Magnus
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2018.04.016
Date:
May, 2018
File:
PDF, 207 KB
english, 2018
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