Visual art in advertising: New insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product
Hüttl-Maack, Verena, Baumgarth, Carsten, Baumgarth, CarstenLanguage:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-02-2017-1424
Date:
April, 2018
File:
PDF, 524 KB
english, 2018