Something old, something new: the role of partitioned...

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Journal of Consumer Marketing 2018 / 04

Something old, something new: the role of partitioned pricing in consumers’ preference for new versus used products

Crosno, Jody L. Crosno L, Cui, Annie Peng, Norberg, Patricia
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Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-02-2017-2091
Date:
April, 2018
File:
PDF, 463 KB
english, 2018
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