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Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale
Hyeonjin Soh, Leonard N. Reid and Karen Whitehill KingVolume:
38
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/27749637
Date:
January, 2009
File:
PDF, 2.75 MB
english, 2009