Can visual familiarity influence attitudes towards brands?...

Entertainment Computing 2018 / 08 Vol. 27

Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour

Wanick, Vanissa, Stallwood, James, Ranchhod, Ashok, Wills, Gary
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Volume:
27
Language:
english
Journal:
Entertainment Computing
DOI:
10.1016/j.entcom.2018.07.002
Date:
August, 2018
File:
PDF, 1.30 MB
english, 2018
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