![](/img/cover-not-exists.png)
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Calder, Bobby J., Isaac, Mathew S., Malthouse, Edward C.Volume:
56
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2015-028
Date:
March, 2016
File:
PDF, 490 KB
english, 2016