Volume 56; Issue 1

Journal of Advertising Research

Volume 56; Issue 1
1

Masters of Marketing Analytics

Year:
2016
Language:
english
File:
PDF, 236 KB
english, 2016
5

The Race for Connectivity

Year:
2016
Language:
english
File:
PDF, 641 KB
english, 2016
6

How Is Consumer Engagement Reshaping Marketing?

Year:
2016
Language:
english
File:
PDF, 1.38 MB
english, 2016
7

In the Digital World, Not Everything That Can Be Measured Matters

Year:
2016
Language:
english
File:
PDF, 3.24 MB
english, 2016
8

Customer Empowerment in the Digital Age: TABLE 1

Year:
2016
Language:
english
File:
PDF, 3.32 MB
english, 2016
9

The Effects of Advertising Consumer Co-Created New Products

Year:
2016
Language:
english
File:
PDF, 7.42 MB
english, 2016