Media Scheduling and Carry-over Effects:

Journal of Advertising Research 2002 / 07 Vol. 42; Iss. 4

Media Scheduling and Carry-over Effects:

Ephron, Erwin, McDonald, Colin
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Volume:
42
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-42-4-66-70
Date:
July, 2002
File:
PDF, 93 KB
english, 2002
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