Volume 42; Issue 4

Journal of Advertising Research

Volume 42; Issue 4
1

Brand Advertising As Creative Publicity

Year:
2002
Language:
english
File:
PDF, 145 KB
english, 2002
2

Media Scheduling and Carry-over Effects:

Year:
2002
Language:
english
File:
PDF, 93 KB
english, 2002
4

Are You Old School?

Year:
2002
Language:
english
File:
PDF, 114 KB
english, 2002
5

Brain Waves, Picture Sorts®, and Branding Moments

Year:
2002
Language:
english
File:
PDF, 545 KB
english, 2002
6

The Importance of Being Ernest:

Year:
2002
Language:
english
File:
PDF, 63 KB
english, 2002
7

Affinity-based Media selection

Year:
2002
File:
PDF, 172 KB
2002
8

Affinity-based Media selection

Year:
2002
Language:
english
File:
PDF, 172 KB
english, 2002